E-Commerce Site
for a Fine Art Photographer

The brief:

• Focus attention on the photographs while supporting catalog browsing and purchase.
• Use existing calligraphic logo.
• Support browsing a catalog of over 400 images.
• Speak to audience of art buyers (for hospitals, corporate collections, etc.) and interior designers.

Nancy's role:

• Successfully channel the strongly-felt aesthetic of the client (an artist himself).
• Design the user experience of the web app for purchasing products, working with developers on implementation.
• Create wireframes, look-and-feel, and all graphics.
• Create Flash animation for the home page.
• Incorporate Seach Engine Optimization recommendations.
• Build HTML for static pages and HTML templates for database-driven content.

» Visit the site at www.allanbrucezee.com

Easily-Maintainable "Brochureware" Site
for a Family Therapist

The brief:

• Build site on a Content Management System, so that therapist can update pages and add articles.
• Create a professional image for the therapist that is serious yet friendly.

Nancy's role:

• Create the site in WordPress, populating it with pages. Copy-edit content provided by the site owner.
• Design the look-and-feel.
• Customize the WordPress theme and the CSS so it doesn't resemble a blog.
• Create banners and buttons. Customize stock photography.
• Train the site's owner to update the site herself and provide custom how-to documents.

» Visit the site at parentingbyirine.com

Look-and-Feel
for a Catering Site

The brief:

• Beginning with existing logo and its color scheme, develop a new look for an old site.
• Work with the web development agency by providing a usable mock-up of the pages.
• Incorporate already-selected stock photos.

Nancy's role:

• Created the look and feel, and rapidly presented to the caterer several revised color schemes.
• Designed the look to be easily implemented in HTML and CSS.
• Delivered a readily-usable Photoshop file, in layers, to the web developers.

» Visit the site at www.portland-catering.com

Banners-and-Buttons Site
for a Book and its Readers

The brief:

• Create an architecture for authors to address their audiences (software developers who might use the book).
• Emphasize the new edition of the book, without confusing visitors who know the previous editions under the old title.

Nancy's role:

• Meet a tight deadline (replaced old site in about a week).
• Focus on the user experience, while "compartmentalizing" changeable content for the authors to update.
• Find and format content from old site, publishers' site, and author's files.

» Visit the site at www.qualityeclipse.com

Site for a Professional Association's Conference

The brief:

• Create an identity for the event.
• Provide easy access to information as it develops in the months before the event.
• Use photographs of last year's event to create excitement.

Nancy's role:

• Design the appearance and the home-page photo-montage.
• Advise on the information architecture.
• Design the logo to relate to the ASTD logo.
• Build HTML templates so client could populate the site.

» Visit the site at www.astdcascadia.org/conference/2005

Site for an Architecture Firm

The brief:

• Incorporate existing logo with its tiny type.
• Use green from existing logo.
• Fully describe firm and its services, and show portfolio of projects.
• Support sections where client can add and remove content (projects, people).

Nancy's role:

• Design the look, with different layouts for different sections.
• Advise on the information architecture.
• Develop the user experience for the Projects porfolio (browsing by category, drilling down, and next/previous links).
• Build HTML for static pages and HTML templates for database-driven content.
• Create Flash animation for the home page.
• For a new password-protected content management system (not shown): work with the programmers on interactions, and write user-level documentation.

"Brochureware" Site
for a Custom Craftsman

The brief:

• Audience is mostly interior designers.
• European flavor: the client is from Germany, where he received formal training.
• Show the style and range of his furniture.

Nancy's role:

• Advise on site's content and organization. Encourage client to include a section on how to work with him.
• Use existing logo, and employ neutral tones similar to competitors' sites.
• Create gallery page with simple Javascript where client can add/remove items.

E-Commerce Site for Military Rings

The brief:

• Make finding the relevant ring easy for serving and retired military personnel (each wants one specific ring).
• Make learning about and purchasing the product easy for visitors with little web experience.

Nancy's role:

• Create a look that emphasizes patriotism and precious metals — and is as conservative as the audience.
• Develop architecture and look for the product page, employing multiple tabs to show full information.
• Develop the user experience for the purchase sequence of pages.

» Visit the site at www.classicrings.com

E-Commerce Site for a Photographer

The brief:

• Support browsing of a many-item catalog and ease-of-purchase.
• Emphasize photos (drill down to very large image) and artist's statements.

Nancy's role:

• Design user experience of gallery browsing though drilling down and next/previous links.
• Build HTML for static pages and HTML templates for database-driven content.
• Write user-level documentation for (a) Photoshop prep of images for the site and (b) how to use the password-protected back-end system (not shown) to update his catalog.

Intranet Site for Employee Education

The brief:

• Create a unique identity for the education program.
• Organize a large number of classes to be findable.
• Use photographs from clients collection of images.

Nancy's role:

• Design the logo and the look, including all type choices and colors.
• Advise on information architecture and determine the form of the menus/navigation.
• Build all the HTML and graphics files and organize directories.